Gourmet treats & experiences with Mimo Mallorca

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Drink / Eat

When visiting a place for the first time, isn’t it great to have a friend or other contact who lives locally and shares your interest in gastronomy? With the help of their up-to-date knowledge, you can discover local products and gourmet experiences that will immerse you in the local food culture.

We’re not all fortunate enough to know people in all the places around the world that we want to visit but, if you’re coming to Mallorca and don’t know anyone here, one company – opened just this year – can step into the breach: Mimo Mallorca. Its home is within the 5-star St Regis Mardavall Mallorca Resort, where it has a tempting gourmet shop stocked with goodies.

Mallorcan products.

Gourmet products for sale at Mimo Mallorca’s shop.

Mimo is the Spanish word for “I pamper” or “I spoil” – a good intention. I’m always up for a bit of pampering, especially of the gastronomic variety, so Eat Drink Sleep Mallorca was delighted to receive an invitation from Mimo Mallorca’s manager Katja Wöhr to a presentation of Perrier-Jouët Champagnes.

I first knew Katja as the founder of the business Gusto Mundial Balearides in 2003; she’d obtained a licence to hand-harvest flor de sal from Ses Salines in the south of Mallorca.  Today, the award-winning Flor de Sal d’es Trenc is an essential ingredient in kitchens here and around the world. I’m never without the natural salt flowers and a few of the different flavoured ones.


Mimo Mallorca stocks some excellent cavas but, for those occasions when only Champagne will do, you’ll find Perrier-Jouët in the temperature-controlled vinoteca. At Mimo’s interesting and well-organized evening, an ambassador of the Champagne house (what a fabulous job he has!) gave a presentation about the history of the company, its association with Art Nouveau, and how its delicate floral-style Champagnes are made. Oh, and then there were tastings, of course.

It was a really enjoyable evening, when I was also able to catch up with a few people I hadn’t seen for a while and discover Mimo Mallorca – a business I’d been planning to check out for months.

Did you know?

Although this famous Champagne is not a Mallorcan product, I thought I’d throw in a few bite-sized facts about Perrier-Jouët here:

  • It was founded in 1811 by married couple Pierre-Nicolas Perrier and Rose-Adelaide Jouët. He was 25 and she was just 18!
  • Only seven cellar masters have worked for Perrier-Jouët since the company was founded.
  • The Champagne house has over 65 hectares of vineyards, covering five of the most important Crus of the region, cultivating Chardonnay, Pinor Noir, and Pinot Meunier.
  • In 1861 Queen Victoria awarded Perrier-Jouët the Royal Warrant, making the company an official supplier to her Court.
  • The Art Nouveau association with this Champagne house began in 1902, when the celebrated artist Émile Gallé created the design of Japanese anemones that would become its symbol – sought out by Champagne connoisseurs around the world today.
  • Perrier-Jouët was one of the sponsors of last year’s Evolution! Mallorca International Film Festival.

The story behind Mimo

Mimo began in 2009. Interestingly, the founder was a Brit who had left a finance career in the City of London in 2008, to move to Spain’s gastronomic mecca, San Sebastián. Identifying that visitors could use help to discover the local culinary terrain, Jon Warren founded San Sebastián Food, offering tours of the city’s pintxos bars. The following year he expanded activities to include trips to wineries and local food producers. In 2014, Jon opened his gourmet shop in the city’s Hotel María Cristina, where a cooking school was added the following year.

In 2016, San Sebastián Food changed its name to Mimo San Sebastián – the HQ of the business, where more than 30 people now work. Mimo Sevilla opened in Seville’s luxurious Hotel Alfonso XIII, dedicated to Andalusian cuisine.

Mimo Mallorca

Mimo Mallorca opened in February 2017 at the beautiful 5-star St Regis Mardavall Mallorca Resort. It offers the following:

Gourmet shop with views of the hotel’s garden and the Mediterranean, selling a range of artisan products from Spain – of which more than 60 per cent come from the Balearic islands.  There’s a temperature-controlled vinoteca for wines, cavas, and champagnes (yes, a little bit of France has crept in here!). I even spotted a temperature-controlled case for sale that’s designed to transport your wine purchases back home safely on a plane! The shop is open from 10:00-22:00h.

With a small but knowledgeable team of food and wine professionals, Mimo Mallorca also offers a number of experiences – including food tours, wine tastings and workshops, and visits to the rural heart of the island for authentic culinary experiences.

UPDATE FOR 2018: Mimo Mallorca is open again for the 2018 season at St Regis Mardavall Mallorca, with new manager Bastien Martinole at the helm. Hear him in conversation with me on ‘Table Talk’ on Mallorca Sunshine Radio (on 106.1FM or streamed live online) on Saturday, 16th June from 10h or, afterwards, on the website’s podcasts section for that date.

©Jan Edwards 2017 (updated 2018)

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